Rugged Man was speaking on Hot FM’s breakfast radio show and did
not mince words. He said “Mode 9 is not the only one that does the
non-commercial kind of rap. Basically if you are an entertainer you
can’t do music for yourself that’s why you are an entertainer.
‘IF People you are made to entertain are not entertained, you
should do one of two things…get another job or adapt’ am not saying this
to be funny or anything’. If something is not working anymore the least
you can do is try and adapt to what’s up’
‘Even in America at a point it was all Eastside …then Westside,
you can’t do anything about it, if you can’t shape up, you shape out’
‘I actually started writing ‘ehen’ song in English but Paul play
advised me ‘you are in Nigeria, make music for Nigerians, add the local
language so people could understand, I put a little comedy to it by
bringing in Normoreloss,
‘It’s not about how good you are but how smart you are. I have
said it ‘i don’t want to be ‘he can rap kinda artist’ but ‘to be a
successful artist’. ‘Switching your style doesn’t make you any less of a
human cos at the end of the day ‘what you have achieved is what would
be asked.
Mode 9 had recently lamented the neglect of his type of non
commercial rap saying that He dropped an album ‘alphabetical order’
earlier this year and no one cared.

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